@book { TrendsinderAnwendungvonMarkenwahlmodellen,
    title = "Trends in der Anwendung von Markenwahlmodellen",
    author = "Nadine {Knispel}",
    year = "2005",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832440701",
    url = "https://m.diplom.de/document/219699"
}