@book { IncentivesalsInstrumentzurgezieltenAussendienstmotivation,
    title = "Incentives als Instrument zur gezielten Aussendienstmotivation",
    author = "Carsten {Schrader}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832436940",
    url = "https://m.diplom.de/document/219379"
}