@book { EfficientConsumerResponse,
    title = "Efficient Consumer Response",
    author = "Renate {Gerold}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832435332",
    url = "https://m.diplom.de/document/219195"
}