@book { AnforderungenaninteraktiveInformationsterminalsimHandelsmarketing, title = "Anforderungen an interaktive Informationsterminals im Handelsmarketing", author = "Jörg {Blondrath}", year = "2001", publisher = "Diplom.de", address = "Hamburg, Deutschland", doi = "10.3239/9783832435004", url = "https://m.diplom.de/document/219165" }