@book { NeueMedieninderWerbung,
    title = "Neue Medien in der Werbung",
    author = "Markus {Herrmann}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832434953",
    url = "https://m.diplom.de/document/219160"
}