@book { InternationaleKommunikationsstrategienimBusinesstoBusinessBereich,
    title = "Internationale Kommunikationsstrategien im Business-to-Business-Bereich",
    author = "Verena {Haase}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832434823",
    url = "https://m.diplom.de/document/219148"
}