@book { DerDrittePersonEffektinderWerbung,
    title = "Der Dritte-Person-Effekt in der Werbung",
    author = "Melanie {Arnold}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832434441",
    url = "https://m.diplom.de/document/219112"
}