@book { IndividualisierungalsstrategischeOptionOnetoOneMarketingimRahmendesElectronicundMobileCommerce,
    title = "Individualisierung als strategische Option: One-to-One Marketing im Rahmen des Electronic- und Mobile-Commerce",
    author = "Tobias {Heidrich}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832432751",
    url = "https://m.diplom.de/document/218961"
}