@book { AnalysevonMarketinginstrumentenzurEinfhrungvonInternetmarkenimBusinesstoCustomerBereich,
    title = "Analyse von Marketinginstrumenten zur Einführung von Internetmarken im Business-to-Customer-Bereich",
    author = "Marc {Classen}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832432201",
    url = "https://m.diplom.de/document/218911"
}