@book { PotentialedesMobileCommerceimBusinesstoConsumerBereich,
    title = "Potentiale des Mobile Commerce im Business-to-Consumer Bereich",
    author = "Gerhard {Gleitsmann}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832430344",
    url = "https://m.diplom.de/document/218752"
}