@book { MarketingModelsimeCommercefrB2BUnternehmenimSmallBusinessMedium,
    title = "Marketing Models im eCommerce für B2B-Unternehmen im Small & Business Medium",
    author = "Markus {Tränkle}",
    year = "2000",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832428785",
    url = "https://m.diplom.de/document/218605"
}