@book { WerbungumInvestoren,
    title = "Werbung um Investoren",
    author = "Ingo {Pawelke}",
    year = "2000",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832428679",
    url = "https://m.diplom.de/document/218594"
}