@book { StrategischeAllianzeniminternationalenMarketing,
    title = "Strategische Allianzen im internationalen Marketing",
    author = "Arno {Dieler}",
    year = "1997",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832420772",
    url = "https://m.diplom.de/document/217913"
}