@book { EventmarketingalsinnovativesInstrumentderKommunikationspolitik,
    title = "Eventmarketing als innovatives Instrument der Kommunikationspolitik",
    author = "Christiane {Seiler}",
    year = "1999",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832419622",
    url = "https://m.diplom.de/document/217806"
}