@book { MarketingontheInternetandtheimplicationsofnewtechnologies,
    title = "Marketing on the Internet and the implications of new technologies",
    author = "Bernd {Anderer}",
    year = "1999",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832412494",
    url = "https://m.diplom.de/document/217164"
}