@book { MerchandisingalsKommunikationsinstrument,
    title = "Merchandising als Kommunikationsinstrument",
    author = "Thomas {Deimann}",
    year = "1998",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832409401",
    url = "https://m.diplom.de/document/216840"
}