@book { TheCommunicationSuperhighwaydasEndederklassischenWerbung,
    title = "The Communication Superhighway - das Ende der klassischen Werbung?",
    author = "Edyta {Koppisch}",
    year = "1997",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832404499",
    url = "https://m.diplom.de/document/216416"
}