@book { OnlineWerbungaufBasisinteraktiverKommunikation,
    title = "Online-Werbung auf Basis interaktiver Kommunikation",
    author = "Lars {Berg}",
    year = "1997",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832404291",
    url = "https://m.diplom.de/document/216401"
}