@book { WerbungmitinteraktivenMedien,
    title = "Werbung mit interaktiven Medien",
    author = "Ralf {Priemer}",
    year = "1997",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832403300",
    url = "https://m.diplom.de/document/216313"
}