@book { ErlebnisorientierungimEinzelhandel,
    title = "Erlebnisorientierung im Einzelhandel",
    author = "Chantal {Weyers}",
    year = "1997",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832401931",
    url = "https://m.diplom.de/document/216143"
}