@book { TechnikenzurerfolgreichenGestaltungderInnovationskurve,
    title = "Techniken zur erfolgreichen Gestaltung der Innovationskurve",
    author = "Anna {Olenberg}",
    year = "2015",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    url = "https://m.diplom.de/document/299543"
}