@book { TheEffectofSolutionTransitiononSteeringtheSalesForceAPrimerforNewMarketingMetrics,
    title = "The Effect of Solution Transition on Steering the Sales Force: A Primer for New Marketing Metrics",
    author = "Julien {Schnerrer}",
    year = "2012",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842844322",
    url = "https://m.diplom.de/document/229346"
}