@book { CorporatePublishing,
    title = "Corporate Publishing",
    subtitle = "Eine vergleichende Untersuchung von Kundenzeitschriften von Consulting-Unternehmen für die Finanzindustrie",
    author = "Kirsten {Neininger}",
    year = "2007",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836601597",
    url = "https://m.diplom.de/document/228779"
}