@book { RetailBranding,
    title = "Retail Branding",
    subtitle = "Empirische branchenvergleichende Analyse aus konsumentenorientierter Sichtweise",
    author = "Philipp {Eisele}",
    year = "2007",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836601375",
    url = "https://m.diplom.de/document/228772"
}