@book { TheEffectofSocialCapitalandOutcomeExpectationsonProductRecommendationsinSocialNetworksAnEmpiricalComparisonofFacebookandASmallWorld,
    title = "The Effect of Social Capital and Outcome Expectations on Product Recommendations in Social Networks: An Empirical Comparison of Facebook and ASmallWorld",
    author = "Deniz {Yildirim}",
    year = "2011",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783842823907",
    url = "https://m.diplom.de/document/228742"
}