@book { MultisensualeMarkenfhrung,
    title = "Multisensuale Markenführung",
    subtitle = "Eine Analyse der Wechselbeziehung von Klang und Duft",
    author = "Jana {Wiebe}",
    year = "2009",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836638869",
    url = "https://m.diplom.de/document/227398"
}