@book { MarketingstrategiesofChinesecompanies,
    title = "Marketing strategies of Chinese companies",
    subtitle = "Focus on Germany and EU",
    author = "Fenghua {Tang}",
    year = "2009",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836638845",
    url = "https://m.diplom.de/document/227396"
}