@book { ChancenundRisikenvonBrickClick,
    title = "Chancen und Risiken von Brick&Click",
    subtitle = "Marketing am Beispiel des stationären Bekleidungseinzelhandels",
    author = "Stefan {Kock}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836618564",
    url = "https://m.diplom.de/document/226099"
}