@book { IndiaasDestinationforWesternretailers,
    title = "India as Destination for Western retailers",
    subtitle = "Opportunities, Challenges and Strategic Decisions",
    author = "Janine {Rößiger}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836616515",
    url = "https://m.diplom.de/document/225980"
}