@book { Neuromarketing,
    title = "Neuromarketing",
    subtitle = "Ein innovativer Ansatz zur Erklärung des Konsumentenverhaltens unter Berücksichtigung der Wirkung von Marken",
    author = "Christian {Felix}",
    year = "2008",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836609531",
    url = "https://m.diplom.de/document/225578"
}