@book { CountryofOriginEffect,
    title = "Country of Origin Effect",
    subtitle = "Implications for the Marketing of German Beer in the UK",
    author = "Guido {Mihm}",
    year = "2007",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783836606929",
    url = "https://m.diplom.de/document/225455"
}