@book { HochschulmarketinginDeutschland,
    title = "Hochschulmarketing in Deutschland",
    subtitle = "Chancen und Herausforderungen",
    author = "Ulrike {Wefers}",
    year = "2006",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832499716",
    url = "https://m.diplom.de/document/224870"
}