@book { EmployerBranding,
    title = "Employer Branding",
    subtitle = "A holistic concept of Strategic Brand Management for attracting and retaining a company’s Right Potentials - with the example of Degussa AG",
    author = "Birger {Meier}",
    year = "2006",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832496432",
    url = "https://m.diplom.de/document/224720"
}