@book { BalancingCulturalandCorporateIdentityAspectsinStandardisingandorLocalisingWebsites,
    title = "Balancing Cultural and Corporate Identity Aspects in Standardising and/or Localising Websites",
    subtitle = "A Contingency Approach",
    author = "Constantin {Meissner}",
    year = "2006",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832492793",
    url = "https://m.diplom.de/document/224401"
}