@book { EineUntersuchungzumImagederMarkeBurton,
    title = "Eine Untersuchung zum Image der Marke Burton",
    author = "Simon {Schirrmacher}",
    year = "2005",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832487119",
    url = "https://m.diplom.de/document/223687"
}