@book { EthnoMarketing,
    title = "Ethno-Marketing",
    subtitle = "Rezeption von Ethno-Marketingmaßnahmen in der Zielgruppe türkischer Konsumenten in Deutschland",
    author = "Christof {Pins}",
    year = "2005",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832486815",
    url = "https://m.diplom.de/document/223658"
}