@book { EmployerBrandingalsKernelementdesstrategischenPersonalmarketing,
    title = "Employer Branding als Kernelement des strategischen Personalmarketing",
    author = "Tobias {Klefges}",
    year = "2011",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832484330",
    url = "https://m.diplom.de/document/223621"
}