@book { TheUseofCorporateSocialResponsibilityasaPublicRelationsStrategyconsideringLatinAmericaasanexample,
    title = "The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example",
    author = "Kathrin {Bauer}",
    year = "2004",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832482985",
    url = "https://m.diplom.de/document/223494"
}