@book { TheeffectivereorganizationofBMWGroupappliedtotheNewMINI,
    title = "The effective reorganization of BMW Group applied to the New MINI",
    subtitle = "New strategies in the automotive manufacturing processes, sales and marketing",
    author = "Johannes-Cornelius {Adari} and Henrik {Thrane} and Pascale {Taube}",
    year = "2004",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832481919",
    url = "https://m.diplom.de/document/223412"
}