@book { KEineFragedesGeschmacks,
    title = "(K)Eine Frage des Geschmacks",
    subtitle = "Wirkung von vergleichender Werbung",
    author = "Juliane {Bessner}",
    year = "2003",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832474096",
    url = "https://m.diplom.de/document/222694"
}