@book { EmotiveNetworksandBrands,
    title = "Emotive Networks and Brands",
    subtitle = "Opportunities and Threats and their Impact on Strategy",
    author = "Sabrina {Eilers}",
    year = "2003",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832471415",
    url = "https://m.diplom.de/document/222453"
}