@book { HypertextsemioticsinthecommercializedInternet, title = "Hypertext semiotics in the commercialized Internet", author = "Moritz {Neumüller}", year = "2003", publisher = "Diplom.de", address = "Hamburg, Deutschland", doi = "10.3239/9783832466879", url = "https://m.diplom.de/document/222065" }