@book { BrandingStrategien,
    title = "Branding Strategien",
    subtitle = "Die Gestaltung von Markennamen",
    author = "Martina {Jobst}",
    year = "2003",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832466121",
    url = "https://m.diplom.de/document/222002"
}