@book { Imagetransfer,
    title = "Imagetransfer",
    subtitle = "Eine wirtschaftsimagologische Betrachtung zu Möglichkeiten und Grenzen",
    author = "Jochen {Hensle}",
    year = "2003",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832462901",
    url = "https://m.diplom.de/document/221692"
}