@book { RegionalMarketingandtheStrategicMarketPlanningApproachtoAttractBusinessandIndustryCaseStudy,
    title = "Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study",
    subtitle = "Orange County, California, USA",
    author = "Franz {Kero}",
    year = "2002",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832461966",
    url = "https://m.diplom.de/document/221647"
}