@book { MarkenfhrunginTheorieundPraxis,
    title = "Markenführung in Theorie und Praxis",
    subtitle = "Eine exemplarische Analyse",
    author = "Marco {Rose}",
    year = "2005",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832462703",
    url = "https://m.diplom.de/document/221490"
}