@book { ProductPlacementinTaxiOrangeII,
    title = "Product Placement in Taxi Orange II",
    subtitle = "Ein Überblick über die Verwendung dieser Werbeform anhand der österreichischen Reality-TV-Soap",
    author = "Walter {Matitz}",
    year = "2002",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832456184",
    url = "https://m.diplom.de/document/221100"
}