@book { ValueOrientationinderMarktkommunikation,
    title = "Value-Orientation in der Marktkommunikation",
    subtitle = "Eine empirische Studie zur Werte-Orientierung in der Werbung",
    author = "Ulrike {Heinecke}",
    year = "2002",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832453718",
    url = "https://m.diplom.de/document/220933"
}