@book { EBRANDING,
    title = "EBRANDING",
    subtitle = "Markenaufbau und Markenführung von eBrands am Fallbeispiel von Online-Finanzdienstleistern",
    author = "Edmée {Sostegno}",
    year = "2001",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832443788",
    url = "https://m.diplom.de/document/219988"
}