@book { EigenmarkenpolitikalsInstrumentdesRetailBranding,
    title = "Eigenmarkenpolitik als Instrument des Retail Branding",
    subtitle = "Dargestellt am deutschen Lebensmitteleinzelhandel",
    author = "Karsten {Kremer}",
    year = "2005",
    publisher = "Diplom.de",
    address = "Hamburg, Deutschland",
    doi = "10.3239/9783832440626",
    url = "https://m.diplom.de/document/219691"
}